Monthly Archives: June 2009
Who would have thought that by simply incorporating music with the fundamentals of nutrition could be a very effective and fun way to infuse healthy eating. Well, someone did think of it. 27 year old Jill Jayne, MS, RD also known as the “Rockstar Nutritionist” has a company that gets kids excited about nutrition, while expressing themselves musically. Though she has a BS in Nutritional Sciences, Jill didn’t always know she was going to be a dietitian. “I had no idea it was even a profession. I went to college to be a pediatrician and majored in pre-med and musical theater. It wasn’t working so I found nutrition because it was a way I could work with kids and talk about health; something that was personally very important to me. I crafted a major in nutrition communication.”
When Jill moved to New York (where she currently resides), she came to pursue a job in kids entertainment and landed a job as a host, writer and producer at a PBS station. She later enrolled in a MS/RD program at Columbia to focus on nutrition education. “When I started at Columbia , I said to my then new advisor, ‘I want to create a kids’ show for my thesis. Will you advise me?’ She said yes (thank goodness). I pulled together everything I had learned in all my odd jobs, what I learned about kids and everything I learned about nutrition and opened this version of the show in Central Park for free just outside the Zoo. I entertained kids every weekend from Memorial Day to Labor Day that summer and collected tips in a pot from passersby,” says Jill.
This 29 year old hasn’t let a lay off from her Wall Street job stand in the way of her dreams. Instead, she took matters into her own hands and in November 08′ created the chic and sustainably Eco-friendly clothing line, Cmarchuska. FBENOW hit up her at her first ever Eco-fashion show at Ultra in NYC. Check out the footage brought to you by AM2PM Productions and see our fashionably inspired conversation below.
FBE: Tell the viewers who you are!
FBE: Your Age?
FBE:Tell us where you’re from and where is Cmarchuska based?
CM: I am from upstate NY, Vestal to be exact, but my grandparents came over from Eastern Europe – hence my Lithuanian last name. The company is based in New York City.
FBE:How did you decide on the name Cmarchuska and when was it launched?
CM: The name of the company is my first initial and last name. The company launched in November ’08. There was no science behind choosing this name – it just seemed like a good fit since my line is really about my style.
FBE: Have you had any schooling that has assisted in starting your business?
CM: I attended Cornell University’s School of Human Ecology for my undergrad degree. Then last summer I took several sewing courses in the garment district here in NYC. Cornell taught me numerous skills from psychology to entrepreneurship. They over a vast array of classes and areas of study so you have the opportunity to become more well-rounded as an academic as well as a person. The sewing classes were instrumental for knowledge and networking in the garment industry. I met industry veterans who pointed me in the right direction in terms of garment production.
FBE: What motivated you to launch a clothing line?
CM:I have always been very interested in fashion along with my concern for the environment. So I thought a natural fit would be for me to launch an Eco-friendly clothing line.
FBE: How has the transition from Wall Street to the fashion industry assisted in molding you as an individual and as a business person?
CM: Wall Street gave me an incredible skill set, especially with respect to sales. It made me into a real people person with amazing networking capabilities and a non-stop work ethic which you definitely need if you are going to launch a new business during the worst economic crisis.
FBE:Did you design clothing prior to the launch of Cmarchuska?
CM: I designed a few different fun going out pieces mainly through modifying current items in my closet, but I had not designed anything from scratch before launching the line.
FBE: What makes your fashions unique when compared to other lines in the fashion industry?
CM:When you look at the Eco-fashion industry you really only find casual wear or super high-end couture. No one is catering to the young professional woman who wants classic versatile pieces that you can wear to the office and then with a simple shoe change – can dress up for a night out on the town. These women also want comfort and affordability. So my line is all about classic dresses and pieces that can be worn to pretty much any event, meeting, etc and will last for years in terms of style and durability. Not to mention the pieces are affordable and made out of the highest quality sustainable fabrics. At the end of the day, sustainability is about reducing wasteful processes and practices. So with sustainable fashion – you want clothing that is classic and perfect for every occasion not a trendy piece that you will toss after one season.
Writers hold the intense power of having their words effectively craft an interesting synopsis to lock the readers in, while sticking to the facts. At times an even bigger feat is satisfying the subject whose story they’re telling. In February of this year, 29 year old Elianna Lev launched the People’s Program Project. PPP is a podcast devoted to storytelling; interestingly showcasing the story behind the story. Here’s the break down, “Ultimately, I want my podcast to be about people’s stories. It’s never been a vanity project and I certainly hope it doesn’t come across as one. So that’s where the “People” part comes in… I wanted my podcast to have a program kind of feel rather than be abstract and sloppy. I try to keep it under half an hour, include an introduction at the beginning and a goodbye at the end…finally, the “Project” part is put in there because it is a project – a lot of work is put into it and it’s constantly evolving,” said Lev.
She attests to two collaborations that assisted in the success of this project. The first with musician and filmmaker Aaron Beckum, who for the first eight episodes created the music for the podcast. Secondly, she conveys the mere fact that people have the open-mindedness and are comfortable to let her into their stories, is all the help and satisfaction she needs. ” They’re doing most of the work in getting up the courage to recount their stories and share them so eloquently. All I’m doing is the technical stuff, like editing, adding music and uploading it.” Additionally, her work with the Canadian press and Vice, national story in the Globe and Mail featuring Nike and skateboarding, and freelancing for CBC Radio 3 have created a platform for her journalistic competency.
When asked who pushed her in the right lane to success, she mentioned This American Life and CBC director, Steve Pratt who encouraged her to “give the format a try.” Currently while in Vancouver, Canada, Elianna is working on several projects but is most involved in one that surrounds talented women. She expressed that she encourages young people to stick to what they want to do. “The way I see it is that we spend a whole lot of time working to live. It’s so important to me to make that time valuable. It’s always been a priority to love what I do for a living. Hating your job sucks. Also, believe in your work. The cliche is so true: You’re your own worst critic. Don’t let that critic take you down,” says Elianna.