Monthly Archives: July 2009

Are You Almost Famous?

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So many of us are Myspaced, Facbooked and Linkedin but are you Almost Famous? I know it sounds like a trick question for your rising icons but Almost Famous.com is the newest interactive social networking site that merges the popularity of talent competitions with online networking capabilities. The site was created by three Miami-based college students: Tedd Bernard, his older brother, Seraphin Bernard, and their good friend, Jon Barchan. Friends since childhood, these three guys later joined forces to become successful business partners each bringing special attributes to this creative “cyber-community”. Tedd serves as the business mind behind the site. This is no surprise as when he was 16, Tedd co-founded Young Minds Educational Program, (a nonprofit organization aimed at building the self esteem of youth through academic and creative after school programs). As executive director, he innovated development initiatives, managed volunteers and successfully raised funding to support the program.

Younger brother Seraphin, a graduate of the Pratt Institute of Art & Design in New York, initially served as the company’s creative director. His accomplished background has him credited with a grounded skill in graphic design and commercial print production, making decisions relating to the company’s image and branding. He has also worked on projects for the Carson Realty Group, Simmons Jewelry Collection, Rush Philanthropic Arts Foundation, Howard R. Miller Communications and Duany, Plater, Zyberk & Co., just to name a few. An unfortunate accident last summer in South Africa caused Seraphin to vanish. Despite the tragic accident, Seraphin’s vision and art direction is still recognized in Almost Famous and its creative development.

Because the apple doesn’t fall too far from the tree, Jon learned the fundamentals of work ethic and building a business from the ground up early on. His father, also an entrepreneur has owned several successful companies in South Florida. So, Jon’s passion for business came natural and soared to new heights upon meeting the two Bernard brothers. His first-hand knowledge of running a company became highly applicable when upholding the title the Chief Operating Officer of Almost Famous.

The site is new, easy to join and a great way to become Almost Famous. You can create personalized profile pages to display your unique vocal, acting, modeling or sports-related talent. The site offers new contest, casting calls, vendors & products available to users. And it also has features AF Radio (coming soon), an exclusive online “radio station” and a retail store filled with exclusive AlmostFamous.com merchandise.

So what are you waiting for…Sign up!

Go to www.AlmostFamous.com now…

Dancing With A Star: Elizabeth Barry

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Elizabeth pictured with Luis and actor/dancer Antonio Banderas

Never truly given the opportunity to tell her story, 30 year old Elizabeth Barry, president of Elizabeth Barry and Associates (a premiere strategic marketing firm for the dance industry) is dancing her way up the entrepreneurial ladder fast. With nationwide clientele in the dance, fitness and entertainment niche markets and an on line magazine, Gendance, acclaimed as the leading voice of the next generation of dance she is ready to let the world know who she is, where she’s been, and where she’s taking the dance industry.

FBE: What influenced the launch of your firm and the on line global weekly dance magazine ?                                                                                                                                                                                                  EB: I have owned the first strategic marketing firm for 3 years in the dance niche. I also worked as a sales director for every dance publication before launching my business. I left and later launched EB & A. As for the launch of gendance; we create an ad story and direct response mechanism for advertising clients within the first email magazine for performing artists. Advertisers get it all and don’t have to lift a finger! Plus, they get to have their own URL to keep promoting the ad after it’s published online. The influence? Doing it right for advertisers, and creating a cool new vehicle for the new dance niche that makes an emotional impact on a weekly basis on all levels. As a marketing firm, we make sure we help everyone and make it look significant. Our work is behind it.                      

FBE: Do you work independently or with other people and what are their significant roles?                                                                                                                                                                                                              EB: I have an assistant, an amazing Web Director that helps me create miracles that are beautiful both technically and design wise, and I have one of the greatest graphic design teams that actually cares and goes beyond for clients. I can’t ask for a better group behind my mission.

FBE: Do you have any formal training in dance? If so, where and how has it assisted in the production of your magazine and your firm?                                                                                                                                                          EB:I was a dancer since the age of 4. 24 years as a dancer, dance teacher and choreographer. Most significantly at UMASS, Amherst 5 college dance program. The influence that dance has had is that I grew up with passion and respect for it. I graduated with a communication/marketing degree. My first job was in publishing. If you’re good to others and to yourself; good things come. It’s natural.
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FASHION AT ITS MAXX!

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At 27, Dana-Maxx Pomerantz is quickly building herself into a fashion icon. From the heart of NYC, her line “maxximizes” the bold and the edgy consumer ready to take on any forum . Here is the evolving story of Dana- Maxx:

FBE: What influenced the launch of Dana-Maxx?
DM: Ever since I was a little girl I always wanted to be a fashion designer. I use to have a pretend store setup in my bedroom. My customers were my stuffed animals and I would sit and sketch clothing for them and take orders. Who knew that is exactly what I would be doing 20 years later! Fashion was always in my blood- I would sleep it, eat it, and dream it. I could not wait to make that dream a reality one day.

FBE: Are you an independent designer?
DM: Yes, I am an independent designer. Although I could not make everything happen without a huge team of people- individuals such as family, manufacturers, fabric vendors, publicist, technical designers, sales reps, and interns!

FBE : What’s your background in fashion and design? What formal schooling and/or jobs have helped your career?
DM: I took fashion design classes in high school and took Saturday Live classes during high school at the Fashion Institute of Technology. I graduated from FIT with a Bachelor degree of Fine Arts. While I was in college, I interned at the ever impressive Betsey Johnson and was hired soon thereafter in design. As I prepared to launch my line, Dana-Maxx, I worked in design at Marc Jacobs. Every experience from my classes in high school to working in design at Marc, really helped me to hone the necessary skills to launch my own line.

FBE: What would you say makes your fashions unique when compared to other lines in the fashion industry?
DM: When I am designing, I always keep a particular woman in mind; she is fearless, fun, flirty, a bit edgy, and chic. She pays very close attention to detail and loves feeling special in whatever she wears. She wants the best quality and styling, but does not have the means to afford a $1,000 dress. The line is made in the USA at a reasonable price point!

FBE: Who is Dana- Maxx designed for?
DM: The Dana-Maxx consumer is fun, flirty, and chic! She ranges in age from 20-45 and wants to feel amazing no matter what her age. She shops for her age, but dresses according to her mood.

FBE: Who/ what personally inspires your designs?
DM: Anything and everything inspires me! Each season prior to starting a collection I come up with a theme. I never know what the theme will be, and then suddenly I have a creative epiphany, and it just comes to me. I then create a mood board which helps me to stay focused on the styling, details, and silhouettes per collection. Then I begin to sketch until I am confident that I want my label on that particular design.

-More Dana-Maxx fashions when you read more…

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Catchin’ Up With Brooke on the 1’s and 2’s

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Check in with Brooke at Plush Lounge in downtown Brooklyn, next Thursday after a long day! And if you haven’t seen it already read more about her in the entry, titled “For the Love of Music!” Enjoy!